the final person out there is rob friedman. [applause] , now. he's the cochairman of lions gate and producer of governor schwarzenegger's latest. but a long career in the industry was chief operating is very paramount and created summit entertainment, which they are created the groundbreaking pilot series. he's also very active and he doesn't still have them. so without further ado, thank you so much for coming. we will get rolling. [applause] the topic of the panel is innovation in the entertainment industry is sometimes seen not just as a source of innovation in the digital revolution, but also to the tom and the great successes with one of the top stories of industry peer grapevines that the figure in things like out. when being hit by kids at thy sons and hits on youtube. after this to you first activate studio. >> first of all, anyone who's buying our product, we are a content provider. so anybody who's licensing, buying our product as a friend. any of the new innovations works to our advantage. the important part is they get paid for it. b